Blog
Notes on KOL & integrated marketing.
Thoughts on influencer marketing, campaign strategy and what we're learning from the work.
What Is a Brand Campaign? A Guide to Full-Funnel Brand Campaigns in Malaysia
Brand campaigns go beyond KOL marketing to cover strategy, identity, launch events and integrated execution. Here's what's actually involved, with real examples.
Jul 10, 2026 StrategyKOL Marketing vs Creator Marketing in Malaysia: What's the Difference?
KOL and creator marketing are often used interchangeably in Malaysia. Here's what actually separates them, and which term to use when briefing an agency.
Jul 10, 2026 PricingHow Much Does KOL Marketing Cost in Malaysia? (2026 Pricing Guide)
A general guide to KOL and creator marketing pricing in Malaysia by follower tier, plus the main factors that move the price up or down.
Jul 10, 2026 Creator CommerceTikTok Affiliate (TAP) vs KOL Marketing: Which Should Your Brand Use?
TikTok Affiliate Partner (TAP) and traditional KOL marketing solve different problems. Here's how Malaysian brands should choose, or combine both.
Jul 10, 2026 Agency SelectionHow to Choose a KOL Agency in Malaysia: A Practical Checklist
Searching for a KOL agency in Malaysia? Here's what actually separates a good one from a bad one, and the questions to ask before you sign.
Jul 10, 2026 Agency SelectionTypes of Marketing Agencies in Malaysia: Which One Does Your Brand Need?
Digital agency, KOL agency, PR agency, full-service agency — here's how to tell which type of agency fits your brand.
Jul 10, 2026 StrategyKOC vs KOL: What's the Difference and When to Use Each
KOC (Key Opinion Consumer) and KOL play different roles in a campaign. Here's how to use each, and when to combine them.
Jul 10, 2026 PlatformsRedNote (Xiaohongshu) Marketing for Malaysian Brands: A Beginner's Guide
RedNote is a growing platform for reaching Chinese-Malaysian audiences. Here's what brands need to know before starting.
Jul 10, 2026 EventsHow to Plan a KOL Launch Event in Malaysia: A Step-by-Step Overview
Planning a product launch event with KOLs? Here's the typical process, timeline and what separates a launch that generates content from one that doesn't.
Jul 10, 2026