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Case studies

Results, not just reach.

Real marketing case studies from Malaysia and Singapore — KOL campaigns, product launch events, retail activations, pop-up brand experiences and creator commerce. From ZEEKR's 8.31M-impression creator campaign to SKINTIFIC becoming Malaysia's No.3 sunscreen brand and JMOON's RM1.39M+ creator-driven GMV, every case below shows the strategy, the execution and the numbers behind it.

Campaign case studies by industry and objective

What the numbers say

Proven campaign results across Malaysia & Singapore

YIJIEN Marketing has delivered 200+ campaigns for 30+ brands, powered by a network of 3,000+ creators. Our case studies span automotive, beauty and skincare, FMCG, food & beverage, consumer electronics, home appliances and retail — covering everything from creator-led awareness campaigns to full brand rebrands, launch events, supermarket activations and creator commerce that converts directly into sales.

Highlights include 3.84M reach for the ZEEKR 009 launch, an 80-creator event and two-week nationwide roadshow that helped SKINTIFIC reach No.3 in Malaysia's sunscreen market, a 14-day Ulike flagship pop-up at IOI City Mall, Kewpie Singapore's Chinese New Year campaigns from key visual to bus wrap to in-store 3D displays, and RM1.39M+ GMV generated for JMOON through 105 livestream and affiliate creators.

FAQ

Frequently asked questions about our work

What kind of marketing campaigns does YIJIEN Marketing run?

We run integrated brand campaigns, KOL and creator marketing, product launch events, retail and supermarket activations, pop-up brand experiences, campus roadshows, and creator commerce (TikTok affiliate and livestream selling) across Malaysia and Singapore. Recent examples include the ZEEKR 009 creator campaign, the SKINTIFIC Sunscreen Series launch, the Ulike pop-up at IOI City Mall and Kewpie Singapore's Chinese New Year campaigns.

Which industries do you have case studies in?

Automotive (ZEEKR, Mercedes-Benz Parfums), beauty and skincare (SKINTIFIC, HDUO, Ulike, JMOON), FMCG and F&B (Kewpie, Simsool, Chateul Soorok), consumer electronics (OnePlus), home appliances (Daily Neaty), retail (TOP TOY) and lifestyle brands (RELX) — across Malaysia and Singapore.

What results have you achieved for clients?

Documented outcomes include 8.31M impressions for ZEEKR 009, RM1.39M+ GMV for JMOON through 105 creator affiliates, RM10M+ in sales for RELX Malaysia, and helping SKINTIFIC become the No.3 sunscreen brand in Malaysia. Every case study on this page lists its own creators, reach, engagement and commercial results.

Do you handle event production and retail activation?

Yes — end to end. That covers KOL launch events, pop-up stores, campus roadshows, mall brand experiences and supermarket activations, including creative installation, POSM and 3D display design, production artwork, on-site management, influencer management and event photography and videography.

How can my brand start a campaign with YIJIEN?

Message us on WhatsApp (+6010-267 7319) or email yijienmkt@gmail.com. We'll start with a discovery call, then propose a campaign strategy across creators, events, retail activation or creator commerce based on your goals and budget. You can also read our guide on how to choose a KOL agency in Malaysia.

Complete case studies

Explore every campaign in detail

Each page documents the background, challenge, strategy, execution, deliverables, results, services and source references.

Zeekr Owner's Appreciation Rewards Draw 2025

ZEEKR · Automotive · Owner Appreciation · Sunway City, Malaysia

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Mercedes-Benz Land · Sea · Air Fragrance Launch

Mercedes-Benz Parfums · Luxury Fragrance · Sa Sa Malaysia · Malaysia

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30+brands worked with
200+campaigns delivered
3,000+creators in the network
Review campaign evidence →

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