Case Study · Skincare · Watsons Malaysia
SKINTIFIC Vitamin C Serum Launch
SKINTIFIC Vitamin C Serum Launch was a brand campaigns campaign for SKINTIFIC in Malaysia. YIJIEN coordinated the strategy and execution across Mall experience, KOL and media content. The published results include 80+ KOLs & Media; 1 Integrated Mall Experience; 100% End-to-End Delivery. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- SKINTIFIC
- Industry
- Skincare · Watsons Malaysia
- Location
- Malaysia
- Campaign type
- Brand Campaigns
- Platforms
- Mall experience, KOL and media content
Background
Campaign background
SKINTIFIC Vitamin C Serum Launch was a Skincare · Watsons Malaysia campaign for SKINTIFIC in Malaysia. The documented campaign used brand campaigns across Mall experience, KOL and media content. YIJIEN partnered with SKINTIFIC and Watsons Malaysia to launch the 10% Pure Vitamin C Brightening Serum, running an 80+ KOL event and designing the full in-mall consumer journey — experience zones, gamification, GWP strategy and product trials — end to end.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to Skincare · Watsons Malaysia and Brand Campaigns.
Challenge
What the campaign needed to address
YIJIEN partnered with SKINTIFIC and Watsons Malaysia to launch the 10% Pure Vitamin C Brightening Serum, running an 80+ KOL event and designing the full in-mall consumer journey — experience zones, gamification, GWP strategy and product trials — end to end.
The practical requirement was to translate that context into a coordinated brand campaigns programme for Malaysia, while keeping the work suitable for Mall experience, KOL and media content and measurable through the available campaign indicators.
Strategy
The strategic approach
YIJIEN used a brand campaigns approach matched to the audience and campaign objective.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a brand campaigns approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
YIJIEN coordinated delivery across Mall experience, KOL and media content, including campaign management, content and reporting.
Execution was coordinated across Mall experience, KOL and media content. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Brand Campaigns strategy and campaign planning
- Mall experience, KOL and media content coordination
- Experience, event or retail activation execution
- Creator, KOL or media coordination
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
KOLs & Media
Integrated Mall Experience
End-to-End Delivery
Industry and market
Where this work fits
Brand
SKINTIFIC
Industry
Skincare · Watsons Malaysia
Location
Malaysia
Platforms
Mall experience, KOL and media content
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the SKINTIFIC Vitamin C Serum Launch?
SKINTIFIC Vitamin C Serum Launch was a Skincare · Watsons Malaysia campaign for SKINTIFIC in Malaysia. The documented campaign used brand campaigns across Mall experience, KOL and media content. YIJIEN partnered with SKINTIFIC and Watsons Malaysia to launch the 10% Pure Vitamin C Brightening Serum, running an 80+ KOL event and designing the full in-mall consumer journey — experience zones, gamification, GWP strategy and product trials — end to end.
What challenge did the SKINTIFIC campaign address?
YIJIEN partnered with SKINTIFIC and Watsons Malaysia to launch the 10% Pure Vitamin C Brightening Serum, running an 80+ KOL event and designing the full in-mall consumer journey — experience zones, gamification, GWP strategy and product trials — end to end.
What strategy did YIJIEN use?
YIJIEN used a brand campaigns approach matched to the audience and campaign objective. The campaign was structured as brand campaigns for the documented audience and market context.
What did YIJIEN deliver?
Brand Campaigns strategy and campaign planning, Mall experience, KOL and media content coordination, Experience, event or retail activation execution, Creator, KOL or media coordination, Campaign management and delivery, Measurement and results reporting.
What results were documented?
80+ KOLs & Media; 1 Integrated Mall Experience; 100% End-to-End Delivery.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: SKINTIFIC Vitamin C Serum Launch — original campaign summary, facts, platforms and KPIs.
- YIJIEN Brand Campaigns service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
Build your campaign