Case Study · Skincare · Sunscreen Launch
SKINTIFIC Sunscreen Series Launch
SKINTIFIC Sunscreen Series Launch was a brand campaigns campaign for SKINTIFIC in Malaysia. YIJIEN coordinated the strategy and execution across Launch event, roadshow and creator social content. The published results include 80 Creators; 2 Weeks Roadshow; No.3 MY Sunscreen Market Share. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- SKINTIFIC
- Industry
- Skincare · Sunscreen Launch
- Location
- Malaysia
- Campaign type
- Brand Campaigns
- Platforms
- Launch event, roadshow and creator social content
Background
Campaign background
SKINTIFIC Sunscreen Series Launch was a Skincare · Sunscreen Launch campaign for SKINTIFIC in Malaysia. The documented campaign used brand campaigns across Launch event, roadshow and creator social content. YIJIEN led the integrated launch for SKINTIFIC's Sunscreen Series, pairing an 80-creator event at Bamboo Hills with a two-week roadshow across universities and lifestyle hotspots. Immersive product experiences and creator-led storytelling helped push SKINTIFIC to the No.3 sunscreen brand in Malaysia.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to Skincare · Sunscreen Launch and Brand Campaigns.
Challenge
What the campaign needed to address
YIJIEN led the integrated launch for SKINTIFIC's Sunscreen Series, pairing an 80-creator event at Bamboo Hills with a two-week roadshow across universities and lifestyle hotspots.
The practical requirement was to translate that context into a coordinated brand campaigns programme for Malaysia, while keeping the work suitable for Launch event, roadshow and creator social content and measurable through the available campaign indicators.
Strategy
The strategic approach
Immersive product experiences and creator-led storytelling helped push SKINTIFIC to the No.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a brand campaigns approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
3 sunscreen brand in Malaysia.
Execution was coordinated across Launch event, roadshow and creator social content. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Brand Campaigns strategy and campaign planning
- Launch event, roadshow and creator social content coordination
- Experience, event or retail activation execution
- Creator, KOL or media coordination
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
Creators
Roadshow
MY Sunscreen Market Share
Industry and market
Where this work fits
Brand
SKINTIFIC
Industry
Skincare · Sunscreen Launch
Location
Malaysia
Platforms
Launch event, roadshow and creator social content
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the SKINTIFIC Sunscreen Series Launch?
SKINTIFIC Sunscreen Series Launch was a Skincare · Sunscreen Launch campaign for SKINTIFIC in Malaysia. The documented campaign used brand campaigns across Launch event, roadshow and creator social content. YIJIEN led the integrated launch for SKINTIFIC's Sunscreen Series, pairing an 80-creator event at Bamboo Hills with a two-week roadshow across universities and lifestyle hotspots. Immersive product experiences and creator-led storytelling helped push SKINTIFIC to the No.3 sunscreen brand in Malaysia.
What challenge did the SKINTIFIC campaign address?
YIJIEN led the integrated launch for SKINTIFIC's Sunscreen Series, pairing an 80-creator event at Bamboo Hills with a two-week roadshow across universities and lifestyle hotspots.
What strategy did YIJIEN use?
Immersive product experiences and creator-led storytelling helped push SKINTIFIC to the No. The campaign was structured as brand campaigns for the documented audience and market context.
What did YIJIEN deliver?
Brand Campaigns strategy and campaign planning, Launch event, roadshow and creator social content coordination, Experience, event or retail activation execution, Creator, KOL or media coordination, Campaign management and delivery, Measurement and results reporting.
What results were documented?
80 Creators; 2 Weeks Roadshow; No.3 MY Sunscreen Market Share.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: SKINTIFIC Sunscreen Series Launch — original campaign summary, facts, platforms and KPIs.
- YIJIEN Brand Campaigns service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
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