Case Study · Automotive
ZEEKR 009 Creator Campaign
ZEEKR 009 Creator Campaign was a creator marketing campaign for ZEEKR in Malaysia. YIJIEN coordinated the strategy and execution across Instagram and TikTok. The published results include 9 Creators; 3.84M Reach; 8.31M Impressions. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- ZEEKR
- Industry
- Automotive
- Location
- Malaysia
- Campaign type
- Creator Marketing
- Platforms
- Instagram and TikTok
Background
Campaign background
ZEEKR 009 Creator Campaign was a Automotive campaign for ZEEKR in Malaysia. The documented campaign used creator marketing across Instagram and TikTok. Malaysia's EV tax shift created a critical positioning moment for ZEEKR 009. We built a nationwide creator campaign around real ownership, not celebrity reach. Entrepreneurs, families and lifestyle creators told stories buyers could see themselves in.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to Automotive and Creator Marketing.
Challenge
What the campaign needed to address
Malaysia's EV tax shift created a critical positioning moment for ZEEKR 009.
The practical requirement was to translate that context into a coordinated creator marketing programme for Malaysia, while keeping the work suitable for Instagram and TikTok and measurable through the available campaign indicators.
Strategy
The strategic approach
We built a nationwide creator campaign around real ownership, not celebrity reach.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a creator marketing approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
Entrepreneurs, families and lifestyle creators told stories buyers could see themselves in.
Execution was coordinated across Instagram and TikTok. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Creator Marketing strategy and campaign planning
- Instagram and TikTok coordination
- Creator, KOL or media coordination
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
Creators
Reach
Impressions
Industry and market
Where this work fits
Brand
ZEEKR
Industry
Automotive
Location
Malaysia
Platforms
Instagram and TikTok
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the ZEEKR 009 Creator Campaign?
ZEEKR 009 Creator Campaign was a Automotive campaign for ZEEKR in Malaysia. The documented campaign used creator marketing across Instagram and TikTok. Malaysia's EV tax shift created a critical positioning moment for ZEEKR 009. We built a nationwide creator campaign around real ownership, not celebrity reach. Entrepreneurs, families and lifestyle creators told stories buyers could see themselves in.
What challenge did the ZEEKR campaign address?
Malaysia's EV tax shift created a critical positioning moment for ZEEKR 009.
What strategy did YIJIEN use?
We built a nationwide creator campaign around real ownership, not celebrity reach. The campaign was structured as creator marketing for the documented audience and market context.
What did YIJIEN deliver?
Creator Marketing strategy and campaign planning, Instagram and TikTok coordination, Creator, KOL or media coordination, Campaign management and delivery, Measurement and results reporting.
What results were documented?
9 Creators; 3.84M Reach; 8.31M Impressions.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: ZEEKR 009 Creator Campaign — original campaign summary, facts, platforms and KPIs.
- YIJIEN Creator Marketing service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
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