Case Study · Automotive · 2026
ZEEKR KLIMS 2026
ZEEKR KLIMS 2026 was a creator marketing campaign for ZEEKR in Kuala Lumpur, Malaysia. YIJIEN coordinated the strategy and execution across Instagram, TikTok and automotive media. The published results include 14 Creators; 914K Reach; 2.31M Impressions. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- ZEEKR
- Industry
- Automotive · 2026
- Location
- Kuala Lumpur, Malaysia
- Campaign type
- Creator Marketing
- Platforms
- Instagram, TikTok and automotive media
Background
Campaign background
ZEEKR KLIMS 2026 was a Automotive · 2026 campaign for ZEEKR in Kuala Lumpur, Malaysia. The documented campaign used creator marketing across Instagram, TikTok and automotive media. Malaysia's largest auto show meant one shot at cutting through the noise. We paired owner KOLs, automotive experts and lifestyle creators for full-funnel reach. Every creator type served a different part of the buying journey.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to Automotive · 2026 and Creator Marketing.
Challenge
What the campaign needed to address
Malaysia's largest auto show meant one shot at cutting through the noise.
The practical requirement was to translate that context into a coordinated creator marketing programme for Kuala Lumpur, Malaysia, while keeping the work suitable for Instagram, TikTok and automotive media and measurable through the available campaign indicators.
Strategy
The strategic approach
We paired owner KOLs, automotive experts and lifestyle creators for full-funnel reach.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a creator marketing approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
Every creator type served a different part of the buying journey.
Execution was coordinated across Instagram, TikTok and automotive media. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Creator Marketing strategy and campaign planning
- Instagram, TikTok and automotive media coordination
- Creator, KOL or media coordination
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
Creators
Reach
Impressions
Industry and market
Where this work fits
Brand
ZEEKR
Industry
Automotive · 2026
Location
Kuala Lumpur, Malaysia
Platforms
Instagram, TikTok and automotive media
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the ZEEKR KLIMS 2026?
ZEEKR KLIMS 2026 was a Automotive · 2026 campaign for ZEEKR in Kuala Lumpur, Malaysia. The documented campaign used creator marketing across Instagram, TikTok and automotive media. Malaysia's largest auto show meant one shot at cutting through the noise. We paired owner KOLs, automotive experts and lifestyle creators for full-funnel reach. Every creator type served a different part of the buying journey.
What challenge did the ZEEKR campaign address?
Malaysia's largest auto show meant one shot at cutting through the noise.
What strategy did YIJIEN use?
We paired owner KOLs, automotive experts and lifestyle creators for full-funnel reach. The campaign was structured as creator marketing for the documented audience and market context.
What did YIJIEN deliver?
Creator Marketing strategy and campaign planning, Instagram, TikTok and automotive media coordination, Creator, KOL or media coordination, Campaign management and delivery, Measurement and results reporting.
What results were documented?
14 Creators; 914K Reach; 2.31M Impressions.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: ZEEKR KLIMS 2026 — original campaign summary, facts, platforms and KPIs.
- YIJIEN Creator Marketing service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
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