Case Study · Automotive · Owner Appreciation
Zeekr Owner's Appreciation Rewards Draw 2025
Zeekr Owner's Appreciation Rewards Draw 2025 was a brand campaigns campaign for ZEEKR in Sunway City, Malaysia. YIJIEN coordinated the strategy and execution across Live event and creator social content. The published results include 4 Creators; 62K+ Impressions; 5K+ Engagements. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- ZEEKR
- Industry
- Automotive · Owner Appreciation
- Location
- Sunway City, Malaysia
- Campaign type
- Brand Campaigns
- Platforms
- Live event and creator social content
Background
Campaign background
Zeekr Owner's Appreciation Rewards Draw 2025 was a Automotive · Owner Appreciation campaign for ZEEKR in Sunway City, Malaysia. The documented campaign used brand campaigns across Live event and creator social content. Zeekr Space Sunway City's first anniversary called for more than a thank-you note. Lifestyle creators captured the live event, the premium ownership journey and the grand prize draw as it happened. A Zeekr X Premium worth RM155,800 later, the community felt the celebration was real.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to Automotive · Owner Appreciation and Brand Campaigns.
Challenge
What the campaign needed to address
Zeekr Space Sunway City's first anniversary called for more than a thank-you note.
The practical requirement was to translate that context into a coordinated brand campaigns programme for Sunway City, Malaysia, while keeping the work suitable for Live event and creator social content and measurable through the available campaign indicators.
Strategy
The strategic approach
Lifestyle creators captured the live event, the premium ownership journey and the grand prize draw as it happened.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a brand campaigns approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
A Zeekr X Premium worth RM155,800 later, the community felt the celebration was real.
Execution was coordinated across Live event and creator social content. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Brand Campaigns strategy and campaign planning
- Live event and creator social content coordination
- Experience, event or retail activation execution
- Creator, KOL or media coordination
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
Creators
Impressions
Engagements
Industry and market
Where this work fits
Brand
ZEEKR
Industry
Automotive · Owner Appreciation
Location
Sunway City, Malaysia
Platforms
Live event and creator social content
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the Zeekr Owner's Appreciation Rewards Draw 2025?
Zeekr Owner's Appreciation Rewards Draw 2025 was a Automotive · Owner Appreciation campaign for ZEEKR in Sunway City, Malaysia. The documented campaign used brand campaigns across Live event and creator social content. Zeekr Space Sunway City's first anniversary called for more than a thank-you note. Lifestyle creators captured the live event, the premium ownership journey and the grand prize draw as it happened. A Zeekr X Premium worth RM155,800 later, the community felt the celebration was real.
What challenge did the ZEEKR campaign address?
Zeekr Space Sunway City's first anniversary called for more than a thank-you note.
What strategy did YIJIEN use?
Lifestyle creators captured the live event, the premium ownership journey and the grand prize draw as it happened. The campaign was structured as brand campaigns for the documented audience and market context.
What did YIJIEN deliver?
Brand Campaigns strategy and campaign planning, Live event and creator social content coordination, Experience, event or retail activation execution, Creator, KOL or media coordination, Campaign management and delivery, Measurement and results reporting.
What results were documented?
4 Creators; 62K+ Impressions; 5K+ Engagements.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: Zeekr Owner's Appreciation Rewards Draw 2025 — original campaign summary, facts, platforms and KPIs.
- YIJIEN Brand Campaigns service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
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