Case Study · Sparkling Rice Wine
Simsool Sparkling Rice Wine
Simsool Sparkling Rice Wine was a creator marketing campaign for Simsool in Malaysia. YIJIEN coordinated the strategy and execution across Instagram and RedNote. The published results include 406,514 Impressions; 338,743 Reach; 31,293 Engagement. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- Simsool
- Industry
- Sparkling Rice Wine
- Location
- Malaysia
- Campaign type
- Creator Marketing
- Platforms
- Instagram and RedNote
Background
Campaign background
Simsool Sparkling Rice Wine was a Sparkling Rice Wine campaign for Simsool in Malaysia. The documented campaign used creator marketing across Instagram and RedNote. Simsool needed to feel like part of everyday life, not a niche import. Creators shared it across dining, home gatherings and outdoor hangouts. Three phases, one consistent message: sparkling rice wine for every occasion.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to Sparkling Rice Wine and Creator Marketing.
Challenge
What the campaign needed to address
Simsool needed to feel like part of everyday life, not a niche import.
The practical requirement was to translate that context into a coordinated creator marketing programme for Malaysia, while keeping the work suitable for Instagram and RedNote and measurable through the available campaign indicators.
Strategy
The strategic approach
Creators shared it across dining, home gatherings and outdoor hangouts.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a creator marketing approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
Three phases, one consistent message: sparkling rice wine for every occasion.
Execution was coordinated across Instagram and RedNote. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Creator Marketing strategy and campaign planning
- Instagram and RedNote coordination
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
Impressions
Reach
Engagement
Industry and market
Where this work fits
Brand
Simsool
Industry
Sparkling Rice Wine
Location
Malaysia
Platforms
Instagram and RedNote
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the Simsool Sparkling Rice Wine?
Simsool Sparkling Rice Wine was a Sparkling Rice Wine campaign for Simsool in Malaysia. The documented campaign used creator marketing across Instagram and RedNote. Simsool needed to feel like part of everyday life, not a niche import. Creators shared it across dining, home gatherings and outdoor hangouts. Three phases, one consistent message: sparkling rice wine for every occasion.
What challenge did the Simsool campaign address?
Simsool needed to feel like part of everyday life, not a niche import.
What strategy did YIJIEN use?
Creators shared it across dining, home gatherings and outdoor hangouts. The campaign was structured as creator marketing for the documented audience and market context.
What did YIJIEN deliver?
Creator Marketing strategy and campaign planning, Instagram and RedNote coordination, Campaign management and delivery, Measurement and results reporting.
What results were documented?
406,514 Impressions; 338,743 Reach; 31,293 Engagement.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: Simsool Sparkling Rice Wine — original campaign summary, facts, platforms and KPIs.
- YIJIEN Creator Marketing service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
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