Case Study · FMCG · CNY 2026 · Retail Activation
Kewpie CNY 2026 Campaign
Kewpie CNY 2026 Campaign was a brand campaigns campaign for Kewpie in Singapore. YIJIEN coordinated the strategy and execution across Supermarket activation and retail media. The published results include 3D Product Displays; In-Store Supermarket Activation; 100% Production Delivery. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- Kewpie
- Industry
- FMCG · CNY 2026 · Retail Activation
- Location
- Singapore
- Campaign type
- Brand Campaigns
- Platforms
- Supermarket activation and retail media
Background
Campaign background
Kewpie CNY 2026 Campaign was a FMCG · CNY 2026 · Retail Activation campaign for Kewpie in Singapore. The documented campaign used brand campaigns across Supermarket activation and retail media. Dip It. Toss It. HUAT It. We turned supermarket aisles into festive brand destinations with large-scale POSM, 3D product displays and immersive retail experiences. Retail theatre that made Kewpie impossible to miss during Chinese New Year.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to FMCG · CNY 2026 · Retail Activation and Brand Campaigns.
Challenge
What the campaign needed to address
Dip It.
The practical requirement was to translate that context into a coordinated brand campaigns programme for Singapore, while keeping the work suitable for Supermarket activation and retail media and measurable through the available campaign indicators.
Strategy
The strategic approach
Toss It.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a brand campaigns approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
HUAT It. We turned supermarket aisles into festive brand destinations with large-scale POSM, 3D product displays and immersive retail experiences. Retail theatre that made Kewpie impossible to miss during Chinese New Year.
Execution was coordinated across Supermarket activation and retail media. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Brand Campaigns strategy and campaign planning
- Supermarket activation and retail media coordination
- Experience, event or retail activation execution
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
Product Displays
Supermarket Activation
Production Delivery
Industry and market
Where this work fits
Brand
Kewpie
Industry
FMCG · CNY 2026 · Retail Activation
Location
Singapore
Platforms
Supermarket activation and retail media
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the Kewpie CNY 2026 Campaign?
Kewpie CNY 2026 Campaign was a FMCG · CNY 2026 · Retail Activation campaign for Kewpie in Singapore. The documented campaign used brand campaigns across Supermarket activation and retail media. Dip It. Toss It. HUAT It. We turned supermarket aisles into festive brand destinations with large-scale POSM, 3D product displays and immersive retail experiences. Retail theatre that made Kewpie impossible to miss during Chinese New Year.
What challenge did the Kewpie campaign address?
Dip It.
What strategy did YIJIEN use?
Toss It. The campaign was structured as brand campaigns for the documented audience and market context.
What did YIJIEN deliver?
Brand Campaigns strategy and campaign planning, Supermarket activation and retail media coordination, Experience, event or retail activation execution, Campaign management and delivery, Measurement and results reporting.
What results were documented?
3D Product Displays; In-Store Supermarket Activation; 100% Production Delivery.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: Kewpie CNY 2026 Campaign — original campaign summary, facts, platforms and KPIs.
- YIJIEN Brand Campaigns service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
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