Case Study · Automotive · 2026
ZEEKR Dynamic Track Day
ZEEKR Dynamic Track Day was a brand campaigns campaign for ZEEKR in Sepang, Malaysia. YIJIEN coordinated the strategy and execution across Live event, Instagram and TikTok. The published results include 8 Creators; 3.45M Reach; 7.69M Impressions. This page documents the campaign context, approach, deliverables and outcome signals available in YIJIEN’s original case-study record.
- Brand
- ZEEKR
- Industry
- Automotive · 2026
- Location
- Sepang, Malaysia
- Campaign type
- Brand Campaigns
- Platforms
- Live event, Instagram and TikTok
Background
Campaign background
ZEEKR Dynamic Track Day was a Automotive · 2026 campaign for ZEEKR in Sepang, Malaysia. The documented campaign used brand campaigns across Live event, Instagram and TikTok. An exclusive owner experience hosted at Sepang International Circuit. Car owners, racing pros and lifestyle creators came together for one day. The result: authentic driving content that felt nothing like a press event.
This dedicated page expands the structured facts already published in YIJIEN’s case-study collection. It separates the campaign context, challenge, approach, delivery and results so brand teams can evaluate work relevant to Automotive · 2026 and Brand Campaigns.
Challenge
What the campaign needed to address
An exclusive owner experience hosted at Sepang International Circuit.
The practical requirement was to translate that context into a coordinated brand campaigns programme for Sepang, Malaysia, while keeping the work suitable for Live event, Instagram and TikTok and measurable through the available campaign indicators.
Strategy
The strategic approach
Car owners, racing pros and lifestyle creators came together for one day.
YIJIEN connected the brand, audience, channel roles and delivery requirements under a brand campaigns approach. The strategy used the documented campaign context and ensured each execution element contributed to the same market-facing objective.
Execution
How the campaign was delivered
The result: authentic driving content that felt nothing like a press event.
Execution was coordinated across Live event, Instagram and TikTok. YIJIEN managed the relevant campaign workflow, delivery dependencies and results reporting reflected in the original published record.
Deliverables
Campaign scope and deliverables
- Brand Campaigns strategy and campaign planning
- Live event, Instagram and TikTok coordination
- Experience, event or retail activation execution
- Creator, KOL or media coordination
- Campaign management and delivery
- Measurement and results reporting
Results
Documented campaign results
Results are reproduced from the existing YIJIEN case-study record and are not presented as guarantees for future campaigns.
Creators
Reach
Impressions
Industry and market
Where this work fits
Brand
ZEEKR
Industry
Automotive · 2026
Location
Sepang, Malaysia
Platforms
Live event, Instagram and TikTok
Related services
Explore the campaign capabilities
FAQ
Questions about this case study
What was the background to the ZEEKR Dynamic Track Day?
ZEEKR Dynamic Track Day was a Automotive · 2026 campaign for ZEEKR in Sepang, Malaysia. The documented campaign used brand campaigns across Live event, Instagram and TikTok. An exclusive owner experience hosted at Sepang International Circuit. Car owners, racing pros and lifestyle creators came together for one day. The result: authentic driving content that felt nothing like a press event.
What challenge did the ZEEKR campaign address?
An exclusive owner experience hosted at Sepang International Circuit.
What strategy did YIJIEN use?
Car owners, racing pros and lifestyle creators came together for one day. The campaign was structured as brand campaigns for the documented audience and market context.
What did YIJIEN deliver?
Brand Campaigns strategy and campaign planning, Live event, Instagram and TikTok coordination, Experience, event or retail activation execution, Creator, KOL or media coordination, Campaign management and delivery, Measurement and results reporting.
What results were documented?
8 Creators; 3.45M Reach; 7.69M Impressions.
Related work
More relevant case studies
References
Source references
- YIJIEN Marketing case-study collection: ZEEKR Dynamic Track Day — original campaign summary, facts, platforms and KPIs.
- YIJIEN Brand Campaigns service — related service scope and delivery framework.
- YIJIEN Strategy Team profile — authorship and review methodology.
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